Top Reunion Destination: Washington, D.C.

Endless Reasons to Visit the Nation’s Capitol

Reunion at WWII Memorial

Most military reunion groups have visited our Nation’s Capital at some point, and many have visited multiple times for good reason.  Armed Forces Reunions, Inc. has planned so many reunions and major events in Washington DC since 1988 it is hard to count them all. In 2014 we hosted the Korean War Veterans Association and the Korean War Ex-POW Association for the 60th Korean War anniversary celebrations on the Mall.  That was quite a feat with the complete lockdown of the Mall due to President Obama’s presence at the Korean War Memorial, requiring multiple meetings with White House Secret Security.  Thankfully the Mall opened back up to the public later that same day as we moved in over 1,000 vets and family members for the 196th Light Infantry Brigade’s memorial service at the Vietnam Memorial.

In 2012 we planned the Centennial Celebration of Marine Corps Aviation, in conjunction with an event we have long planned – the Marine Corps Aviation Association’s Annual Symposium. We have already booked the Americal Division reunion for 2023 in order to visit the new National Museum of the US Army, and we have gotten requests from many smaller groups to do the same. The year after the World War II Memorial opened, we hosted 18 reunions in DC from 50 to 2,000 attendees – that was the peak year in our thirty-plus years of planning reunions in DC.

Next year is a special and important one for all reunion groups. 2023 is the 20th anniversary of the War in Iraq, our first troops deployed to Iraq in March of 2003. If there is one common goal all reunion associations have in common after the pandemic – it’s to recruit the next generation of young veterans so your association lives on and continues holding reunions. It’s hard to think of a better opportunity to do this than a 20th Anniversary of Iraq Reunion in DC.

No matter what branch of the service your group is from, let AFR guide you to the perfect reunion in our Nation’s Capital. Give us a call today to talk about your initial plans and how to set up the most successful reunion your association has held yet.

If your group is 100 attendees or less, get started by going to BookMyReunion.com/Washington-DC and submit the Get A Proposal form. THE best hotels in the DC area for a military reunion will reach out directly to you within a few days. We have partnered with them all for over 30 years and each of these hotels accept AFR’s Risk Free Military Reunion Hotel Contract, with No Room Attrition or Food & Beverage Minimums! Get the best for your members while protecting your association from unnecessary risk in the hotel contract, and just make your life easier! There’s no need to work through a Convention or Visitors Bureau and get 10 or more proposals. Hit the Easy Button and work with The National Reunion Bureau – Armed Forces Reunions, Inc.

Charley Dey

charley@afri.com

757-625-6401

From the Trenches of the Great War to The Capture of Saddam

Steadfast and Loyal

There are a handful of units with long, storied histories that have always been known as America’s elite fighting forces. When asked to name the most notable or well-known units one might first think of something like Vietnam’s Air Cavalry units, 101st or 82nd Airborne, Big Red One, or maybe the Navy Seals. Jumping out of planes, flying planes and choppers, and special warfare are most certainly considered the “sexy” side of military service. Those stories are exciting, and those units have more than earned their reputation and status. This article highlights a slightly lesser-known unit that you might not consider “sexy” – but a unit of pure grit and determination. The 4th Infantry (IVY) Division has been on the front lines since WWI and has played a huge role in countless important missions and battles all the way through the Middle East.

The Division’s history begins in a time many other famous units did. The 4th Infantry Division was formed at Camp Greene, NC the same year we entered World War I in 1917. Loaded with draftees they were sent to France not even a year later where they were thrown into the trenches until the end of the war. They were the only unit to serve in combat with both the French and British forces, in addition to all American Corps. After WWI the division was de-activated as most were, to be re-activated prior to WWII.

Their participation in WWII is the most impressive, not only because of the major battles they were involved in, but because of the prolonged fighting they had to endure from D-Day to E-Day. What are the most famous battles from WWII? Name one and the IVY Division was there and played a major role in victory. They were chosen as the spearhead amphibious assault unit of the D-Day landing at Normandy, at 0630 hours Ivymen were the first troops to land at Utah Beach. They continued their assault through the Cotentin Peninsula where they captured the port of Cherbourg in late June of 1944 – almost a month of constant action. The next month of July brought the battles of the hedgerows where they again spearheaded a breakthrough near Saint-Lo, which opened up the Allies’ move further into France. By late August they were the first Allied troops to enter Paris and earned the tag of liberating Paris from Nazi rule. No doubt there was a very short R & R as the newly liberated Parisians paraded through the streets celebrating the Allies, but the 4th Infantry Division had Germans to pursue and continued to push through another month of intense combat toward Germany. In September, men of the IVY Division were the first Allied troops to step foot in Germany, but their most intense fighting was still ahead of them. Ivymen fought through the Siegfried Line and into the Hurtgen Forest by November which was the bloodiest battle of Division history. Then came the Bulge. After enduring severe casualties from the Hurtgen Forest the Division halted the southern shoulder of the German’s offensive at the Bulge and kept them from reaching Allied flanks. This allowed the rest of the Allied forces to pummel the Germans and according to General George Patton “saved the City of Luxembourg”. The 4th Infantry Division saw 199 days of straight contact with Germans and suffered over 5,000 KIAs in 11 months of fighting in Europe.

Once the war was over in Europe, they returned home to Camp Butner, NC in July of 1945 to begin preparing for the invasion of Japan. A couple Atom Bombs saved them and any other Americans from another massive invasion overseas.

One could say the Division deserved a break from combat after WWII. While many other units were sent to fight communists in Korea, the IVY Division returned to Germany to deter any communist threats to Western Europe and missed combat during Korea. Then they were called home to Ft. Lewis awaiting the next assignment in defense of American freedom. That next call came by the name of Vietnam.

2nd Brigade was the first to be called up and sent to Vietnam in 1966, shortly followed by 1st and 3rd Brigades. Once again, as in WWII, the next generation of Ivymen in Vietnam saw extended combat and covered a massive geographic area. The Division was on combat assignment from their first days in 1966 all the way through 1970 and had the largest assigned area of any division. The main responsibility was at the Southern Vietnam border to thwart any offensive action down the Ho Chi Minh trail, but the Ivymen saw combat all over the theatre. The most notable action The Division saw in Vietnam was during the Battle of Suoi Tre on March 21, 1967. Americans killed 647 NVA with only 36 American KIAs. In about 4 years The Division lost just shy of 2,500 soldiers – half the amount that were lost in only 11 months of fighting during WWII.

Between Vietnam and Iraq, The Division saw no combat. During this time, they acted as a somewhat experimental unit of the Army. Five armored battalions were added from the deactivated 2nd Armored Division; they developed and tested many communications and weapons systems that would lead the way into 21st Century combat. In early 2003 The Division received orders for Operation Iraqi Freedom which was their first of 4 tours to Iraq between then and 2011. They played every role there was over the years in Iraq, from aggressive offensive actions hunting down the enemy to helping rebuild Iraqi security forces and infrastructure. Beginning in 2009 The Division started deploying to Afghanistan one brigade at a time. An entire article could be written about The Division’s accomplishments in the Middle East, but the most famous occurred during their first tour in Iraq. After Saddam Hussein’s regime fell and Saddam fled into hiding, the 4th Infantry Division occupied an area that included Saddam’s hometown of Tikrit. After months of intelligence gathering the Army concluded Saddam was hiding on a farm just south of Tikrit. Operation Red Dawn was born and Ivymen from the 1st Brigade Combat Team and Task Force 121 targeted two nearby farmhouses. At first Saddam was no where to be found, until new intelligence revealed his actual hiding spot. They arrived at a walled off mud hut compound where soldiers discovered a small, concealed hole inside a metal lean-to. They uncovered the hole and there emerged Saddam Hussein. He had a pistol, an AK-47, and about $750,000 USD in cash with him, but peacefully surrendered.

Armed Forces Reunions is very proud to partner with the National 4th Infantry (IVY) Division Association, as we are with every group we’ve worked with over the decades. One of the most enjoyable parts of military reunion planning is learning the history of each group and about the unique experiences their members had in service. We’ve heard some incredible hospitality room stories from The Greatest Generation to the veterans of Vietnam and Desert Storm. Very soon we’ll be hearing hospitality room stories from Iraq and Afghanistan as those veterans join well established associations like the National 4th Infantry (IVY) Division Association and form their own. Veterans of the Ivy Division are currently sharing these stories at their annual reunion in Kansas City, and in 2023 will be meeting in Jacksonville, FL – which will be the 20th Anniversary of the War in Iraq. There’s nothing quite like veterans of the same unit sharing experiences from completely different eras of service and combat. The way they fight may change over the decades, but the camaraderie will never change. If you’re a young veteran, look up your unit’s reunion association – there’s a good chance one exists and has been meeting long before your time in service.

 

Contact us today for more information on our services. We’re happy to point you in the direction of your unit’s reunion association or coach you through starting a reunion group of your own.

Charley Dey

charley@afri.com

757-625-6401

Exclusive Veteran Interview: The Honorable Major General Charles Bolden, Jr., USMC (Ret.)

Former NASA Administrator Celebrates 50th Anniversary of the Rose Garden

 

AFR President Molly Dey with Charlie Bolden

U.S. Marine Major General Charles F. Bolden, Jr. (Ret.) is a former attack pilot, astronaut, NASA Administrator and today the Founder and CEO Emeritus of The Charles F. Bolden Group LLC. Part of his trajectory was from the Rose Garden, a satirical nickname for the remote and covert Royal Thai Air Base in Nam Phong, Thailand during the Vietnam War. The locale was a harsh, snake-infested jungle with an unimproved 10,000-foot runway, but was quickly upgraded and became very effective in prosecuting the war. Personnel at the base were designated Task Force Delta.

1st Lieutenant Bolden flew more than 100 missions from the base into South and North Vietnam, Cambodia and Laos in the early 1970s, primarily in the A-6A Intruder. His assignments were mostly nighttime interdiction, bombing hard targets such as bridges, roadways, fuel and ammunition depots, as well as moving targets of troop and ammunition convoys. Many sorties were only 500 feet off the ground. The site’s strategic flight location was critical in supporting the South Vietnamese Army, as well as allied campaigns in the north.

“We usually flew in the evening and the Viet Cong knew we were coming, but not from where, so we had the element of surprise,” Bolden said. “We didn’t carry many offensive weapons, mainly just 500 to 2,000 pound bombs, and had to be on alert, especially from anti-aircraft gun fire and service-to-air missiles. Sometimes the barrages were so thick, it was touch and go straight to the target and hopefully back.”

The 50th Anniversary of Marine Corps Air Station Rose Garden was held on May 19th-22nd in Arlington, Virginia. More than 300 veterans, and their families, turned out.

“This was a very special gathering as we had all the Rose Garden units there: combat forces, security, transport, maintenance, senior officers and enlisted personnel alike,” Bolden said. “It was a true showing of everyone who operated and made the base, which played a critical role in the history of Marine Corps aviation. The festivities and tributes were both exciting and somber in sharing 50 years of memories, tall tales, joy and also sadness for those we’d lost. The Evening Parade at Marine Barracks 8th & I, tour of the National Museum of the Marines Corps, and most of all the camaraderie were key highlights.”

The Rose Garden nickname originated from a popular song that was used as a tool for recruitment. The Marines co-opted country music legend Lynn Anderson’s 1971 hit tune “You Never Promised Me a Rose Garden” in a television ad campaign featuring a hard-nosed drill sergeant in the face of a green recruit. When the first Marines arrived at the crude facility, they dubbed it the Rose Garden. While other branches of the military were presenting a newer, kinder and gentler public relations strategy, the Marines’ approach sent enlistment soaring.

The base was crucial for helping South Vietnamese forces and also became a landing pad for B-52s returning in distress from combat missions into North Vietnam. When peace negotiations broke down, the U.S. began flying the massive bombers over heavily defended Hanoi and North Vietnam. The planes took many hits and the Rose Garden was the closest safe harbor for disabled aircraft that couldn’t make it to Guam. “We were there when one B-52 was so shot up it barely made it in,” Bolden recalled. “In 1973 Task Force Delta and its Marine combat forces would be the last to exit Vietnam. The remains of that plane may well be hidden in overgrown jungle today.”

Bolden’s illustrious career began as a graduate from the U.S. Naval Academy in 1968 with a degree in Electrical Science, followed by flight training and in 1970 becoming a naval aviator. After Vietnam, Capt. Bolden went on to earn a master’s degree in Systems Management from the University of Southern California and later served as a test pilot after completing the course of instruction at the U.S. Naval Test Pilot School in Patuxent River, MD. He was promoted to major and selected as an astronaut candidate, officially becoming a NASA astronaut in 1981, as well as being promoted to lieutenant colonel in the Marine Corps. Bolden flew on four Space Shuttle missions from 1986 to 1994, starting as pilot of the Columbia in 1986, and the Discovery in 1990 for the launch of the Hubble Space Telescope.

“To serve on the Space Shuttle was indeed an honor and being in space is of course incredible,” Bolden said. “In low orbit, about to 250 to 400 miles up, you can’t see the whole ball of earth, but you can see how thin the atmosphere is and how little there is to protect us. It sinks in quickly how fragile our planet is and the importance of keeping our air and oceans healthy, which so far we haven’t been doing a good job of. If you are not an environmentalist when you leave earth, you very likely will become one after you return.”

In 1992 Bolden commanded the Atlantis, supervising experiments and research on the earth’s climate and atmosphere. He again served on the Discovery in 1994 for the first joint American/Russian Shuttle mission and said the experience was one of the most rewarding of his time in space, with more than 680 flight hours.

“The two Russian cosmonauts came to Houston with their families and trainers to prepare for the voyage, and also to get assimilated to American culture,” he explained. “I was a little reluctant at first, but after our initial dinner I knew everything would be very positive. Our kids and their kids grew up together in those two years and we all became close friends. We were ideally hoping to make the world a better place. With all that is going on now, the only semblance of cooperation and normalcy between our two countries seems to be the International Space Station.”

Bolden left his post as a NASA astronaut in 1994 and returned to the operating forces of   the Marine Corps, where he was made Deputy Commandant of Midshipmen at the U.S. Naval Academy. “Going back to the academy really helped me develop my leadership abilities, and it was very fulfilling working and being with the kids. I got up with them at 6 a.m. every morning and was in the best shape of my life.”

Bolden left the Academy as a colonel, was promoted to brigadier general and made Deputy Commanding General of the 1st Marine Expeditionary Force at Camp Pendleton. He then served as Commanding General of the 1st Marine Expeditionary Force in Operation Desert Thunder in Kuwait, and in 1998 was promoted to major general and made Deputy Commander of U.S. Forces in Japan. His last post was Commanding General of the 3rd Marine Aircraft Wing at Marine Corps Air Station in Miramar in San Diego, California. Major General Bolden retired from the Marine Corps in 2003 after 34 years of service and more than 6,000 flight hours. “My service in the Marines will be with me forever, and the Rose Garden reunion really brought the early days back home,” he said.

After holding several positions in the private sector of the aerospace industry, Bolden began perhaps the apogee of his career. In May of 2009, President Barack Obama nominated him to be Administrator of NASA. He was unanimously confirmed by the Senate to become the 12th NASA Administrator, the second astronaut to hold the post and the first African American to occupy the position on a permanent basis. Operations of the International Space Station (ISS) were a key priority during his tenure, as well as space and aeronautics technology research and development. He also supervised plans for the beginning of the cooperation between NASA and the commercial space industry. NASA’s Space Technology Mission Directorate to develop new technologies for future missions was formed under his watch, including the Space Launch System and its Orion crew module spacecraft, now in testing and destined for the moon. Bolden also oversaw the Mars Curiosity Rover program and other projects aimed for the future.

“The most rewarding part of being NASA Administrator was to serve with President Obama and promote his agenda for the space program,” said Bolden, 75. “Part of the focus was to expand non-traditional partners in Africa, Asia and across other continents and into other countries, helping them to enter the realm of space-faring nations. NASA is the perfect vehicle for spreading science, technology, engineering and math plus arts and design education (STEM + AD) to youth around the world, and I had the pleasure of visiting 52 countries. I’m also very proud to be a part of the Mars Curiosity program and the transfer into commercial space flight. I think we helped restore NASA’s prominence as the premier aeronautics and space research and development organization in the world.”

Bolden retired from NASA in January, 2017 and over the decades has received scores of medals, awards and honors. Just a few include the Distinguished Flying Cross, four NASA Space Flight Medals and induction into the U.S. Astronaut Hall of Fame and The Early & Pioneer Naval Aviators Association, a.k.a. “The Golden Eagles”. The elite organization includes Navy, Marine and Coast Guard aviators, Medal of Honor recipients, astronauts, fighter aces and others who have contributed significantly to U.S. Naval aviation. Bolden is also in the National Aviation Hall of Fame and holds many honorary doctorate degrees. Roads and schools in his home state of South Carolina bear his name.

When pressed about his favorite awards, the affable and humble Bolden shared: “The Distinguished Flying Cross is truly an honor, and the Single Mission Air Medal has real meaning because on that mission out of the Rose Garden we barely survived the most brutal barrage of flak I’ve ever taken. The most special is receiving the Wright Brothers Memorial Trophy in 2020 because of the people who won it ahead of me. That stellar lineup includes the Wright Brothers of course, Charles Lindbergh, General James Doolittle, and more recently astronauts Neil Armstrong and Michael Collins. To be among such company is both a humbling and proud feeling, especially since I was a presenter of the award to Michael Collins the year before I had the honor.”

Today Bolden is the CEO Emeritus of The Charles F. Bolden Group, which he founded in 2017 to foster leadership for the global advancement of science and security in space and aerospace exploration. The company also promotes initiatives in art, design, education and health. “I’m just an advisor now; my son Che’ Bolden is the CEO,” said Bolden, who lives with his wife Alexis (Jackie) Bolden in Arlington, Virginia. “Che’ is a retired Marine colonel and I’m very proud of both him and my daughter, Dr. Kelly Bolden MD.”

As far as advice for our nation’s youth, Bolden refers to three pieces of guidance his mother and father gave him: Study hard, work hard, and never be afraid of failure.

“All three have been invaluable to my life and career,” Bolden reflected. “I think the third is particularly important, especially for young women and young people of color. Not being afraid to try is how you learn.”

With all of his accomplishments, Bolden’s current goal is to be the best grandfather he can be to his new grandson, Walker Elias Bolden. In his spare time he cycles 20 miles a day and tries his hand at golf.

“According to Jackie, ‘tries’ is the operative word when it comes to golf,” he said.

By Scott B. McCaskey, Creative Writer for Armed Forces Reunions, Inc. and AFR Tours.

Exclusive Veteran Interview: Colonel Dave “Frosty” Seder, USMC (Ret.)

Decorated Aviator Recounts Three Decades of Service and Golden Eagles Reunion

Colonel Dave (Frosty) Seder was a senior in college contemplating a marketing career before he met a charismatic Marine recruiter in full dress blues with a photo of a Phantom F-4 fighter bomber. After a courtesy flight, Seder was hooked. Following graduation, he joined the Marines and excelled in Officer Candidate School and flight training. Arriving in Da Nang, South Vietnam as a 1st Lieutenant in early 1969, Seder piloted 500 bombing and reconnaissance missions, primarily in the Phantom F-4, and also the TA-4F Skyhawk and O-1 Bird Dog. He spent nearly 900 hours in combat, mostly over South Vietnam and Laos, including the infamous Ho Chi Minh Trail.

“We hit a lot of Viet Cong and North Vietnamese bunker complexes, often from about 500 feet off the ground and sometimes less,” Seder said. The “Ho Chi Minh Trail was a heavily defended major supply line and our planes took some anti-aircraft hits, (one that pierced the windscreen inches from his head). We had some scares, saved some lives and killed a lot of bad guys. The Marines and soldiers on the ground and helicopter crews were really in harm’s way, and had it much harder than we did.”

Frosty and Molly at The Golden Eagles 2022 Reunion

Seder recently got to see many of his brethren aviators at The Early & Pioneer Naval Aviators Association Reunion April 7th to 10th at the Lansdowne Resort in Leesburg, Va. An elite organization, also known as The Golden Eagles, the 200-member group was established in 1956. Navy, Marine and Coast Guard aviators, Medal of Honor recipients, astronauts, aces and others who have contributed significantly to U.S. Naval Aviation, fill its ranks. The reunion was managed by Norfolk, Virginia-based Armed Forces Reunions, Inc., the nation’s leading military event planner since 1988.

“Our gathering was a tour de force, especially because of COVID preventing us from meeting the last two years,” said Seder who was inducted in 2012. “There was plenty of pageantry, but it’s always the people, sharing stories and catching up, all centering on camaraderie and respect.”

After leaving Vietnam as a captain in late 1970, Seder began a series of billets serving in numerous Marine Fighter Attack Squadrons (VMFAs), including on the USS America in 1971 for the first Marine deployment of Phantoms from an aircraft carrier. He went on to become a flight instructor and was promoted to Major in 1977, followed by several assignments as Flight and Training Operations Officer stateside and abroad. In 1978 as Operations Officer of VMFA-115 he developed the “Block Training Program,” which significantly improved the efficiency and proficiency for training Marine pilots. The program was adopted throughout Marine aviation and Seder was selected as the Marine Aviator of the Year for 1980.

“I’m very proud of that award, but it was really about the quick learning and performance of our guys in VMFA-115. It really worked out, and several of us were made strike leaders for our 1981 cruise on the USS Forrestal,” Seder said.

Promoted to Lt. Colonel in 1982, he became the Anti-Air Warfare Requirements Officer for the Marine Corps. Seder went on to contribute to the development and introduction of the F/A-18 Hornet and became commanding officer of VMFA–451, which flew the new plane. “I loved the Phantom and flew almost 4,000 hours in that plane, but the Hornet was a better fighter and bomber, the next generation, with extraordinary accuracy and a great weapon suite,” Seder said.

Promoted to full Colonel in 1988, he became the primary staff officer for logistics at the 4th Marine Aircraft Wing in New Orleans, LA. “I learned so much at the 4th wing, which played a major role in Operation Desert Storm,” he said. Seder had several more command posts until his final tour as Chief of Staff at the Third Marine Aircraft Wing in El Toro, CA. He retired in 1997, but not before two flights on the Hornet and nearly 7,000 flight hours during his career. “The wonderful thing about all my billets is I was always able to fly,” said Seder, 78. “Anyone who knows ‘Frosty’ will tell you I love to fly.”

So how did Seder get the nickname Frosty? “It was in 1970 in a Phantom and the air conditioning got stuck at 65 degrees below zero centigrade for nine minutes. My feet were frozen, got a dose of frostbite and was in a wheelchair for three days. I recovered, and the call-sign stuck,” said Seder, who lives with wife Marion “Donna” Seder in Fairfax, Va.

In a career spanning 31 years, Seder earned the Distinguished Flying Cross, 43 Strike Flight Awards, two Legion of Merit Medals and scores of other decorations and accolades, but said the medals don’t quite resonate as much as accomplishing the missions. “Medals were more important when I was young. The three primary things I’m proud of today are first being a Marine; the squadron and group I was honored to lead and what those Marines and sailors accomplished; and my tours as Chief of Staff and Assistant Wing Commander of the 3rd Marine Aircraft Wing. Throughout my career I viewed an important part of my job as a leader and commander was to be there for the Marines and sailors to filter out the pressure and magnify the praise.”

After retirement from the Corps, Seder worked in the private sector and spent 20 years at Boeing as Director of Marine Corps Systems, essentially an interface between Boeing and the Marines on multiple levels. He fully retired two years ago – but once a Marine, always a Marine – he now serves on the board of the Marine Corps Aviation Association, on the Scarlet and gold Committee for the Marine Corps Scholarship foundation and as North East Flight Leader for the Golden Eagles. When asked if he still flies, Seder said: “Manned aviation flight has been around for about 120 years. I flew through about a quarter of that ‘sweet spot’ and feel pretty good about it. The skies are now best left to the young jockeys.”

By Scott B. McCaskey, Creative Writer for Armed Forces Reunions, Inc. and AFR Tours.

A Military Life: Five Star General Douglas MacArthur – Part 3

The Army’s Pioneering Public Relations Officer

Edward Louis Bernays, in the mid to late 20th century, was acclaimed as “the father of public relations” – a field described as the promoting and managing of an organization’s or an individual’s public image and reputation. But General Douglas MacArthur had already become an adept practitioner. The son of General Arthur MacArthur Jr., a Civil War hero and Medal of Honor recipient, young Douglas learned the importance of positive publicity and started early in shaping public perception for both the army and himself.

Born into the limelight due to his father and family lineage, the press covered MacArthur’s graduation at the top of his class from the United States Military Academy at West Point in 1903. His dash and bravery in the Philippine-American War, Asia and Mexico brought notoriety and propelled him up the ranks. He courted the media spotlight and in 1916 became head of the Bureau of Information under the War Department, and essentially the Army’s first press officer. Readily available to the media through press releases, communiques, interviews and photo opportunities, he generated favorable publicity for the army’s successes and acted as a censor for mistakes. Cultivating a network of print and broadcast contacts, in 1917 MacArthur received a letter signed by 29 representatives of the nation’s largest media entities lauding his assistance. These connections would well-serve both the army and MacArthur for decades to come. His gallantry as a commander on the frontlines in World War I earned him a nomination for the Medal of Honor. He was appointed Superintendent of West Point in 1919 and promoted to U.S. Army Chief of Staff in 1930. Becoming Field Marshal of the Philippines in mid-1930s, he further expanded his public reach.

MacArthur was called back to active duty as Commander of U.S. Army Forces in the Far East in 1941, and appeared on the cover of the wildly popular Life Magazine the day after Pearl Harbor. After a daring escape in 1942 on a PT boat before the fall of Bataan and Corregidor, MacArthur arrived in Australia and became Commander-in-Chief, refusing the title of Supreme Commander, of Allied Forces in the Southwest Pacific. He prosecuted the war on and off the battlefield, establishing the Public Relations Office for Southwest Pacific Area Command. Macarthur supervised a sophisticated apparatus of trusted senior staff, and many photographers of the Signal Corps were assigned to cover his every move. Granted censorship authority of all war-related information coming out of the region, he controlled much of what the American public and allies would read, hear and see; extolling victories and minimizing losses. He directed Operation Cartwheel, a military operation devised to bypass and isolate Japan’s major base at Rabaul. The retaking of the Philippines was high on his agenda. MacArthur’s triumphant “I Shall Return” moment coming ashore in his cap and sunglasses in 1944 remains one of the most famous photos of World War II.

As Supreme Commander of the Allied Powers and administrator of the successful post-war occupation of Japan, MacArthur’s military genius and larger than life image made him a household name. He was a widely celebrated figure here and abroad, holding press conferences, making public appearances and speaking his mind. When the Korean War broke out in 1950, MacArthur led United Nations Forces and was praised for his brilliant amphibious assault at Inchon, and repelling North Korean communists close to the Chinese border. However, he and the intelligence community were soon shocked when several hundred thousand Chinese communists flooded southward in a deadly onslaught. The surprise attack and huge setback soured MacArthur’s relationship with President Truman, who wanted a more limited conflict. The 5-Star General publicly aired his plans for an expansion of military action against the Chinese communists, and continued to contradict the president’s policies. He ignored gag orders and eventually Truman relieved him of duty on April 11th, 1951.

On his way home for a televised appearance at an April 19th Joint Meeting of Congress, the deposed general was greeted by massive crowds of supporters across the nation. He adapted effortlessly to the new medium of television, with more than 20 million people watching as he boldly explained his hard stance on China and communism. This Farewell Address to end his military career still resounds in his famous quote: “Old soldiers never die, they just fade away.” On the following day millions of people cheered his motorcade in an enormous ticker tape parade in New York City. MacArthur was more popular than the president among many Americans.

Nevertheless, with a war-weary nation and the changing politics and military strategies of the Cold War, MacArthur’s stars began to lose some shine. He had his detractors, particularly in Washington, throwing accusations of arrogance, egomania, dismissive nature and missteps. Also lost was his hope of becoming the Republican presidential candidate for the 1952 election. Still, he remained heralded and supremely respected by a majority of the public, press and military, as well as becoming a pop culture figure. Recordings and songs of his Farewell Speech, MacArthur puzzles, figurines, comic books and even thermometers bore his name. Most of the media connections he established remained, again making the cover of Life Magazine in 1955. In the early 1960s President Kennedy met with MacArthur three times seeking counsel about Vietnam. The retired general advised to avoid a land war in Southeast Asia and hold the line at Japan, Formosa (Taiwan) and the Philippines.

MacArthur again made the cover of Life in January 10th, 1964, less than three months before his passing on April 5th. Another Life cover story appeared afterwards in memorial. He made the covers of both Life and Time magazines six times during his career.

One of the most recognizable people of the 20th century, his cap, sunglasses and corn cob pipe were salient parts of the MacArthur well-crafted signature look. The image embodied his confidence, controversial force of nature character and world-shaping presence. Complemented by an acute understanding and practice of public relations and promotion, his stature remained in the public eye. Legendary actor Gregory Peck played the title role in the 1970 film “MacArthur”. Countless books, articles and documentaries examining both the positive and negative aspects of his career and life continue to be published to this day. More than 5 million people and counting have visited the MacArthur Memorial and vault in Norfolk, Virginia, his mother’s hometown, which he also considered his. One has to ponder how MacArthur would fare in today’s public relations-centric world on the internet and social media. Judging from past performance, it is likely he’d use it quite effectively.

For much more detailed information, visit Norfolk, Virginia’s MacArthur Memorial and its current exhibit: “Command Presence: MacArthur, Media, and Mass Appeal.”

 

 

 

 

 

By Scott B. McCaskey, Creative Writer for Armed Forces Reunions, Inc. and AFR Tours.